Fundraising doesn’t have to be boring—or rely solely on donation drives. Custom merchandise offers nonprofits a creative and effective way to raise money, build community, and spread awareness. With the right merch, you can turn your supporters into walking billboards for your cause.
Here’s how to make it work—with custom merch ideas tailored for nonprofits, plus tips on how to sell and promote them.
Custom merchandise is more than just a t-shirt—it’s a symbol of support. When done well, it:
Raises funds for your mission
Spreads awareness wherever it's worn
Builds a stronger sense of community
Gives supporters something tangible and meaningful
Creates recurring revenue through an online store or events
Whether you're running a local animal rescue or a global education initiative, merch can help amplify your impact.
T-shirts are a nonprofit merch staple—and for good reason. They’re easy to sell, cost-effective to produce, and highly wearable. Choose a bold slogan or simple logo design to keep it clean and powerful.
Custom tote bags are functional, stylish, and great conversation starters. Add your mission statement or a compelling graphic to inspire support.
Perfect for: Environmental organizations, libraries, and education-focused causes.
Pins are affordable, collectible, and perfect for smaller donations or giveaways. Design a series based on your organization’s mission, milestones, or values.
For colder climates or year-round wear, hoodies offer a cozy canvas for your cause. Embroidered logos, back designs, or sleeve messages can create a premium product that donors love to wear.
Stickers are low-cost and high-impact. Include them with donation receipts, or sell them in packs at events. Great for laptops, water bottles, and car bumpers.
Hats are practical and always on trend. Embroider your logo or campaign message on a cap or beanie for a sleek, stylish piece that supporters can wear daily.
Branded notebooks are ideal for nonprofits focused on education, mental health, or personal growth. Include a printed mission message inside the cover for extra impact.
Custom drinkware not only promotes your cause but also encourages sustainability. Consider stainless steel bottles, insulated tumblers, or collapsible cups.
If your nonprofit involves animals, branded pet bandanas, collars, or toys are sure to win hearts (and donations).
Create urgency with limited-edition campaigns tied to specific initiatives or awareness months. These exclusives can drive a surge in fundraising and social shares.
Start an Online Store: Use Shopify, Etsy, or integrated platforms like Bonfire to sell without holding inventory.
Use Crowdfunding: Launch a campaign that combines donation levels with merch rewards.
Promote with Purpose: Share the story behind your merch and how each purchase supports your mission.
Collaborate with Artists: Partner with local designers or volunteers to create exclusive merch that connects emotionally with your audience.
Offer Bundles or Perks: Encourage higher donations by bundling items or offering free merch for top-tier donors.
Great nonprofit merch does more than raise money—it tells a story, spreads a message, and builds a tribe. With thoughtful design and smart promotion, your custom merch can become a key pillar of your fundraising strategy in 2025 and beyond.
At www.bestcustommerch.com, we specialize in helping nonprofits create custom merchandise that moves people to action. From design to delivery, we make the process seamless—so you can focus on your mission.
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