When it comes to creating high-quality custom apparel, two popular decoration methods stand out: screen printing and embroidery. Both can elevate your brand or event, but choosing the right one depends on your design, budget, fabric, and purpose.

So—screen printing or embroidery? Let’s break down the pros and cons of each to help you make the best decision for your custom merch.

What Is Screen Printing?

Screen printing is a process where ink is pushed through a mesh screen onto fabric. Each color in your design requires its own screen, making this method ideal for bold, vibrant designs.

Pros:

• Bright, vibrant colors — great for bold logos or artwork.
• Cost-effective for bulk orders — the more you print, the lower the cost per item.
• Works well on soft fabrics like cotton t-shirts and hoodies.
• Great for large designs — especially on the front or back of shirts.

Cons:

• Not ideal for highly detailed or multi-color designs unless you're ordering in large quantities.
• Less effective on thick materials like jackets or caps.
• Ink can crack or fade over time with frequent washing.

What Is Embroidery?

Embroidery involves stitching your design directly onto fabric using thread. It’s a technique often associated with a more professional or premium look.

Pros:

• Durable and long-lasting — thread holds up well to washing and wear.
• Professional appearance — perfect for polos, uniforms, and hats.
• Great for small, simple logos — especially when you want texture and depth.

Cons:

• Can get expensive for large or detailed designs.
• Not ideal for lightweight or stretchy fabrics — may cause puckering.
• Fewer color gradients — embroidery is less suited for complex artwork.

Our Take: Mix and Match!

You don’t have to choose one or the other for your entire line. Many brands use screen printing for tees and embroidery for polos, hats, or jackets. Think about your audience, product use, and budget when making your decision.

Need Help Choosing? We’ve Got You Covered.

Not sure which method fits your vision? At www.bestcustommerch.com, we specialize in both screen printing and embroidery. Whether you’re launching merch for your brand, outfitting a team, or prepping for an event, our team can help you make the best choice for your needs.

Visit www.bestcustommerch.com today and inquire about our variety of items and collections!